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Valliappan PL

Valliappan PL

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Resume

Valliappan Palaniappan

Senior Content Marketing Specialist and SEO strategist. Five years driving organic growth for B2B, B2C, FMCG and digital marketing brands.

Valliappan Palaniappan, content marketing strategist

01

June 2024 to March 2026 · Bangalore

Senior Content Marketing Specialist

Stan Ventures

  • Published 40+ long-form SEO articles in competitive marketing and digital niches.
  • Ran keyword research, search intent analysis and SERP gap analysis.
  • Optimised existing content using Search Console and Ahrefs data.
  • Built editorial calendars in Trello and Notion.
  • Reported on traffic, rankings and conversions.

02

Feb 2023 to May 2024 · Bangalore

Content Marketing Specialist

Zoringa

  • Built multi-channel content strategies for B2B and B2C clients.
  • Grew a mid-size B2B brand’s organic visibility 315%.
  • Delivered a 110% visibility increase for a fintech platform.
  • Lifted an FMCG brand’s online visibility 98%.
  • Supervised junior writers with briefs and feedback.

03

Jan 2021 to Jan 2023 · Remote

Content Writer, self-employed

Agencies and direct clients

  • Wrote SEO long-form content across finance, lifestyle and technology.
  • Produced keyword-optimised landing page copy.
  • Grew a client’s social media engagement rate 30%.
  • Managed several client relationships and deadlines.

04

June 2019 to Oct 2020 · Tiruchirappalli

Content Writer

Car Analytics

  • Created and optimised 500+ content pieces, putting 100+ keywords on page one.
  • Audited and re-optimised 50+ existing posts.
  • Used SEMrush and BuzzSumo to spot trending topics.
  • Wrote conversion-focused ad copy and creative briefs.

Skills and tools

Strategy

Content marketing strategy · SEO content writing · Keyword research · Topic clustering · Search intent mapping · Content audits · Competitor and SERP analysis · Internal linking · Conversion-focused writing · Editorial planning · AI-assisted SEO

Tools

Workflow

Ahrefs · SEMrush · Google Search Console · Google Analytics · Keyword Planner · BuzzSumo · Ubersuggest · WordPress · Trello · Notion · Canva · Grammarly

Education and certification

B.E. Material Science & Engineering

CARE School of Engineering, Tiruchirappalli. 2014 to 2018.

Digital Marketing & Social Media Marketing

Teknogic, 2020.

Languages

English, professional. Tamil, native.