Listen
We sit together, discuss your requirements, and get clarity on what matters to you. Then, I collect what you already know about your customers: buyer personas, reviews, support tickets, sales call notes, and community threads.
CONTENT STRATEGY · SEO · WRITING
Website, content, and SEO — I’ve got you covered.
Running a business on your own gives you enough to do. With me handling your marketing, you can focus on improving your product or service. I build your website, manage SEO, and plan, write, and publish SEO-friendly content.
315%
Increased organic visibility for a B2B brand within a year
110%
Increased organic visibility for a fintech brand within 6 months
90%
Improved rankings and traffic for an FMCG brand within 6 months
500+
SEO-optimized content pieces written
WHY FOUNDERS CALL ME
Six years in content marketing. I know how to give your marketing direction.
I’ve worked with digital marketing agencies, consultants, solo business owners, and B2B, B2C, and SaaS brands. I’ve built tailored strategies, written content in different formats, and helped brands grow through organic search.
Communication is my strength. At every stage of the work, you’ll know what we’re doing, why we’re doing it, and how we’re doing it. Clear communication keeps the work moving and makes sure you’re never left guessing.
HOW I WORK
Four stages, no mystery.
Research
I go through all the information to understand your audience. Then, I assess the strengths and weaknesses of your existing content and research your competitors to understand what’s working in the market and what’s not.
Map
Once I have a clear picture, I map the opportunities. I analyse search intent, cluster keywords, and find SERP gaps using Ahrefs and Search Console. Then, I build an editorial calendar where every topic has a purpose, a target keyword, and a place in the funnel.
Publish & Report
I organise your entire editorial calendar, track and report on your content’s performance, and adjust the strategy based on the data.
Services
The marketing work I take off your plate.
Content Strategy
A written plan that says what to publish, why, for whom, and how you will know it worked.
Content Writing
Long-form pieces built to rank and to be genuinely worth reading.
Copywriting
Pages and campaigns where the job is to move someone one step forward.
Personal Branding
LinkedIn posts in your voice, pulled out of your own week rather than invented.
Content Writing Course
For writers and marketers who can write sentences but cannot yet build a piece that ranks and converts.
WHAT CLIENTS SAY
In their words.
“Ask me about a writer who goes all the way to make it work and I’ll tell you about Valliappan. I hired him for a personal writing project and he gave it his 239% effort to make sure I only get the best.”
Jagadeash SClient01 / 03
Don’t contact me unless
You have a problem with your content strategy, personal branding positioning, or your content performance.